Zutily

Free Online Color Picker & Converter

Pick and convert colors between HEX, RGB, HSL, and HSV instantly. Color harmonies, shades & tints, WCAG contrast checker, live preview — all in your browser, completely free and private.

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#FF6B35

~ tomato

HEX
RGBRGB
r
g
b
HSLHue · Saturation · Lightness
h
s
l
HSV / HSBHue · Saturation · Value
h
s
v
All Formats — Click to Copy
HEX
#FF6B35
RGB
rgb(255, 107, 53)
RGB Values
255, 107, 53
HSL
hsl(16, 100%, 60%)
HSV / HSB
hsv(16, 79%, 100%)
CSS Name
tomato
WCAG Contrast Checker
White Text
Fail2.84:1
Black Text
AAA7.41:1
Shades & Tints
LightestDarkest
Color Harmony
Quick Presets

Understanding Color Models: HEX, RGB, HSL & HSV

Every color you see on screen is defined by a color model — a mathematical system for representing colors as numbers. Web developers typically work with four models: HEX (hexadecimal shorthand for RGB), RGB (additive red-green-blue channels), HSL (hue, saturation, lightness), and HSV (hue, saturation, value/brightness).

Each model has strengths depending on the task. HEX codes are compact and ubiquitous in CSS. RGB maps directly to how displays emit light. HSL makes it intuitive to create lighter or darker variants by adjusting a single value. HSV mirrors the color-wheel picker used in Photoshop, Figma, and Sketch. A reliable color picker converter lets you move between all four instantly.

Color Model Comparison

ModelFormat ExampleCSS SupportBest For
HEX#FF6B35NativeCSS, SVG, design tokens, Tailwind config
RGBrgb(255, 107, 53)NativeCanvas API, WebGL, dynamic theming
HSLhsl(16, 100%, 60%)NativeShade scales, design systems, theme generation
HSV / HSBhsv(16, 79%, 100%)Not nativePhotoshop, Figma, Sketch color pickers

Color Harmonies: Building Palettes That Work

Complementary & Split-Complementary

  • Complementary pairs sit 180° apart on the color wheel for maximum contrast
  • Split-complementary adds flexibility with two colors adjacent to the complement
  • Ideal for CTA buttons, accent highlights, and brand differentiation

Analogous, Triadic & Tetradic

  • Analogous colors (30° apart) create cohesive, calming palettes
  • Triadic (120° apart) delivers vibrant, balanced variety
  • Tetradic (rectangle scheme) provides richest palette with four hues

Where Color Conversion Matters in Practice

  • CSS & Tailwind Configuration

    Design tokens and Tailwind theme files need consistent HEX or HSL values. Converting from a design tool's HSV output to CSS-ready formats prevents mismatched colors between Figma mocks and production code.

  • WCAG Accessibility Compliance

    Meeting WCAG AA (4.5:1) or AAA (7:1) contrast ratios requires precise luminance calculations from RGB values. A color picker with built-in contrast checking catches accessibility failures before code review.

  • Brand Identity & Style Guides

    Brand guidelines specify colors in multiple formats — HEX for web, RGB for digital, CMYK for print. Accurate conversion ensures brand colors remain consistent across every medium and platform.

  • Data Visualization & Charts

    Chart libraries like D3.js and Chart.js accept color values in HEX or RGB. Generating perceptually uniform color scales requires HSL manipulation before converting back to the format each library expects.

Want to go deeper?

Read our complete guide on HEX, RGB, HSL & HSV color models, harmonies, and WCAG contrast — a comprehensive reference for developers and designers.

Frequently Asked Questions

Quick answers to common questions

HEX color is a six-digit hexadecimal representation of a color used in web development (e.g., #FF6B35). Each pair of digits represents the Red, Green, and Blue channels in base-16. To convert HEX to RGB, each pair is converted to a decimal value (0–255). For example, #FF6B35 becomes RGB(255, 107, 53). Our tool does this conversion instantly.
RGB (Red, Green, Blue) defines colors by mixing three light channels, each from 0 to 255. HSL (Hue, Saturation, Lightness) defines colors by their hue angle (0–360°), saturation percentage (0–100%), and lightness percentage (0–100%). HSL is often more intuitive for designers because you can easily create lighter or darker variants by adjusting a single value.
HSV (Hue, Saturation, Value) — also called HSB (Hue, Saturation, Brightness) — defines colors by hue angle, saturation percentage, and brightness/value percentage. It is commonly used in graphic design tools like Photoshop and Figma. HSV closely mirrors how humans perceive color mixing, making it useful for color picker interfaces.
The WCAG (Web Content Accessibility Guidelines) contrast ratio measures the luminance difference between two colors. A ratio of 4.5:1 or higher is required for normal text (WCAG AA), and 7:1 for enhanced contrast (WCAG AAA). Our tool shows the contrast ratio of your color against both white and black text to help you choose accessible color combinations.
Yes. Click the pencil icon on the large color preview to open your operating system's native color picker (available on macOS, Windows, and most Linux desktop environments). The selected color is instantly converted to all supported formats.
Yes. You can enter 3-digit shorthand HEX codes like #F63 and the tool will automatically expand them to #FF6633 before converting. Both uppercase and lowercase hex digits are accepted.
The 'All Formats' section shows your color in CSS-ready formats including hex (#FF6B35), rgb(255, 107, 53), and hsl(16, 100%, 60%). Click the copy button next to any format to copy it to your clipboard, ready to paste directly into your CSS, Tailwind config, or design tokens.
Yes. All color conversions happen entirely in your browser using client-side JavaScript. No data is ever sent to any server, stored, or logged. The tool is completely stateless and private.
The preset colors are a curated palette of popular, visually distinct colors that you can click to instantly load into the converter. They include primary brand colors, popular UI colors, and vibrant accent shades — useful for quick exploration and inspiration.
Color harmonies are preset combinations of colors that look visually pleasing together, based on their positions on the color wheel. Our tool generates five harmony types: Complementary (opposite on the wheel), Analogous (adjacent colors), Triadic (three evenly spaced), Split-Complementary (one color plus two adjacent to its complement), and Tetradic (four evenly spaced). Click any harmony swatch to explore it further.
Yes, Zutily's Color Picker & Converter is 100% free to use with no limits, no signup, and no ads. It runs entirely in your browser for maximum speed and privacy.

Disclaimer

This tool is provided “as is” for informational and utility purposes only. While we strive for accuracy, Zutily makes no warranties regarding the completeness, reliability, or suitability of the output for any specific purpose. All processing is stateless — we do not store, log, or share any data you enter. Use the results at your own discretion. For security-critical applications, always verify outputs independently.

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